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15 minutes that could change your band’s direction

Posted on13 May 2009. Tags: , , , ,

Mike Masnick from Techdirt delivers a positive vision of the record industry’s future based on Trent Reznor’s (Nine Inch Nails) new business model, which is:

Connect with fans (cwf) and then offer them a reason to buy (rtb).

cwf + rtb = $$$$

This video is one 15 minutes that could change your band’s direction.

Original article seen at Shane Richmond’s blog


3 Responses to “15 minutes that could change your band’s direction”

  1. Nick Tann says:
    December 13, 2009 at 10:36 pm

    Some interesting ideas and a good business plan.

    It does make things easier if you have a shedload of fans.

  2. admin says:
    December 13, 2009 at 11:06 pm

    I agree about the fans, however it is worth thinking about the ‘reason to buy’ which is something you are working on with your live studio album.

  3. martin says:
    February 17, 2010 at 2:33 pm

    Thanks for this – some inspiring ideas here :)

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