Mike Masnick from Techdirt delivers a positive vision of the record industry’s future based on Trent Reznor’s (Nine Inch Nails) new business model, which is:

Connect with fans (cwf) and then offer them a reason to buy (rtb).

cwf + rtb = $$$$

This video is one 15 minutes that could change your band’s direction.

Original article seen at Shane Richmond’s blog