Xan Phillips » Nine Inch Nails http://www.xan.co.uk/wordpress New music and more Fri, 03 Feb 2012 12:00:53 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 15 minutes that could change your band’s direction http://www.xan.co.uk/wordpress/2009/05/15-minutes/ http://www.xan.co.uk/wordpress/2009/05/15-minutes/#comments Wed, 13 May 2009 07:07:23 +0000 admin http://www.xan.co.uk/index.php/?p=572 Mike Masnick from Techdirt delivers a positive vision of the record industry’s future based on Trent Reznor’s (Nine Inch Nails) new business model, which is:

Connect with fans (cwf) and then offer them a reason to buy (rtb).

cwf + rtb = $$$$

This video is one 15 minutes that could change your band’s direction.

Original article seen at Shane Richmond’s blog

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